For Immediate Release: SECONDLIFE’S FIRST “NON-PROFIT” MODELING AGENCY!

“We don’t like what we are seeing out there in SL as far as the modeling industry is concerned…actually we don’t like the way the entire fashion industry is being run, but we will start with helping the models finally get what they deserve…we want fairness...we want the models all over SL to be able to make money too, not just the agencies, designers, and retailers,” says Daeden Jessop, the owner, founder, and designer for “A Dae of Elegance,” a new company in SecondLife that currently consists of two branches, a modeling agency branch, and a high-fashion clothing design and retail branch. This new upcoming company pledges to not only provide SL’s most realistic fashion shows and the most gorgeous "Super" models SL has to offer, but now also has added to their pledge that they will not take a single penny from their models. “We will tell the clients and models upfront what the prices are and what the pay is…no secrets, no games,” says Daeden.

The agency has also pledged to do its best to change they way models are treated in SL, as well as try to fix the broken SL fashion industry. Daeden says they have decided to lead the way in revolutionizing the SL Fashion industry one problem at a time. When Daeden, her partner KookaMonga Walpole, and Information Director Sofie Knoller looked into what models are being paid for their hard work, as well as what other agencies charge clients, they kept hitting brick walls. It seems no one wanted to talk about it.

"The consensus was that models all over SL are working basically for free or for just the clothes they are given to showcase. Some models are being told that working for free is normal, and that they should be thrilled about being able to keep the clothes as payment, and that it takes a long time before a model can make money in the industry; meanwhile everyone but the models are raking in the Lindens," said Daeden. A few models did report making a little actual money on occasion, and a couple of agencies do openly list their prices. However it soon became quite apparent that this wasn’t common. “We know what people are being paid out there in SL for the different jobs available, and we have decided it’s high time that fashion models get their fair share of the money being made in the fashion industry. And believe me, there is lots of money being made out there…we hope to set a new standard in the way things are done…I’d love to see all models begin to refuse to work for free, it would have a huge impact on the industry” says Daeden.

Daeden went on to spell out their new policy in a simple way, “For fashion shows, our clients will be charged $500 per model. For photo shoots, our clients will be charged $500 per model, per hour. The next and very unique part of their plegde is that our models will make $500 per show, and for photo shoots, our models will make $500 per hour. So basically the models make all the money.

This announcement will for sure have a huge impact on the industry; finally giving models a way to earn the money they so much deserve. You can expect big things from this new agency and look for this new paradigm to begin affecting a change all over SL. It’s time the SL fashion world sat up and took notice of this upcoming new leader in the fashion industry. They have turned over a few rocks, exposed some bad things, and there is no going back. Things will never be the same.

ABOUT A DAE OF ELEGANCE:
http://daedenjessop.blogspot.com/
A Dae of Elegance can be found in Moraine (5, 185, 52) in Second Life. Their groups and landmarks are available in “Places” and “Group” searches. Based on quality fashions and the top models in the industry, A Dae of Elegance plans to focus on all facets of the fashion industry, by affecting change and making it a happy profitable world for everyone.

CONTACT INFORMATION:
Daeden Jessop, Owner
KookaMonga Walpole, Owner
Sophie Knoller, Information Director

Berry Rich Party Dress

Hey, finished this week, a new party dress in a rich berry tapestry with floral imprint. An above the knee skirt features under skirting in krinalin and a gold belt with heart emblem and dangling chains on the back of the gown. Also comes with matching fish net stockings and feels good against the legs as you move and twist, turn and dance. The skirt flows really nicely and seems to fit all shapes with little to no modification necessary (but you can mod it if you need).

I'll upload a pic of it here when blogger's technical difficulties about pictures passes. In the meantime, take a peek at Daeden's Berry Rich Party Dress at our main store in Moraine today :) Thanks for visiting!

A Dae of Elegance is NOT a part of Certified Model SL, please read.

A D A E O F E L E G A N C E
Quality Fashion Designs from Daeden Jessop
http://daedenjessop.blogspot.com/

First, we want to state that A Dae of Elegance, Daeden Jessop and KookaMonga Walpole never have and never will ask for or require money or fees from our models/staff, for any reason, to be a part of our organization or to participate in any functions or events!!!

With that said ... there have been some very valid concerns that have been brought to our attention regarding the "Certified Model SL" group that we have been promoting as a good thing for our models to join.

Please note, neither our organization or either of our partners/owners has ever been affiliated with Certified Model SL other than to be regular members. We are not part of the ownership of that organization, we do not collect any fee's or income from it and are not partnered with the organization or it's owner in any way.

Previously we were making it a requirement that our models become certified with this group. Upon further consideration and hearing more opinions, A Dae of Elegance has chosen to break ties with this unaffiliated organization at this time. If you choose to become a part of Certified Model SL, that is up to you. It is NO LONGER a requirement of employment with A Dae of Elegance.

This is first to alleviate any confusion or potential misconception or negative views of our organization that could occur as a result of our perceived relationship with "Certified Model SL."

We were excited by the concept of the group, we still think in concept, it's a great idea, but we are not comfortable, as many are not, with the way it is being operated, its goals and its statements regarding the money one must pay to be a part of the organization. We would like to keep an eye on the group for a while and see how it evolves before any further or continued association.

Kooka and I are going to stay as members of the group for now, however, anyone that we personally sent to the Certified Model SL group, that wishes to no longer be a member can see Kookamonga Walpole for a refund of the entrance fee of $350 L.

We are both terribly sorry for any confusion, concern or misunderstandings this situation has created for you!

Sincerely,
"The DaeDae" & "Miranda Priestly"
Daeden Jessop & KookaMonga Walpole

Modeling photoshoots & being prepared

I had an interesting experience yesterday, that I wanted to share ... food for thought and all ... or maybe lessons learned, who knows lol.

I was contacted yesterday by one of my favorite designers (no lol not me :P). I had contacted her before I started making clothes, asking for a chance to model for her. Well, she contacted me today.

She informed me that her new outfits were very 70's disco style. So I already had this in mind when I chose my hair and makeup and my arriving outfit (my own Snakeskin Spirit lol and a long flexi style hair that's half phony, half down and partially covering the face).

So I went. She was hoping we'd have time to do at least one of the 4 outfits she had just completed. She was tired and wanted to spend time with her guy and I had to go out lol.

Anyway, I arrive, she was very sweet and welcoming. After some light banter and comments of "ooo's and aahhh's" over my AO's poses, she said she was so god awful tired of her poses and was wondering if I had any of my own. Well, luck had it (well, luck or cuz I read up on some things, who knows), I had quite a few that I had purchased for just such an occaision.

She was amazed with them, was so grateful ... she told me, "just keep flipping through them and I'll just snap away." During the shoot a friend of hers showed up and they together were marvelling at my preparedness, my skin, my AO, my poses and my professionalism. I was quick to change, always confirmed with her that I had her styles on correctly and would make sure she had rezzed before I did anything.

Before we knew it, we were done all 4 outfits ... each having 2 versions ... and only about 20-30 minutes had passed. Her friend had made a comment to her that I cannot remember now, but she replied to him, "well, this is how it is when you work with a professional."

Here is one of the many pics she gave me from the shoot. Please feel free to contact her to ask her about me if you want :D.

I hope you found this story enjoyable, inspirational and most importantly, helpful!!

Hugs,
DaeDae

Burning Desire

Just released today, by far my best work yet (I guess you do get better the more you do this lol). Burning Desire has many parts to it. It can be worn as a formal skirt complete with sheer midriff covering and hands in the gloves, or as a sexy party gown with bare belly and bare hands. Even the pants are decorated to look really nice when worn alone with either the sheer or bare tops. The skirt has a belt with long gold chains on hips, pelvis and bottom that the solid black fabric accentuates, while the belt also comes without these dangling flexi chains to be worn with the pants alone.













This gown marks the start of my line in "sizes" as this particular release was made for women with rounder more full hips and bottoms (NO that does not mean fat!). My own shape, as my good friend and associate Kooka says, has no ass and no boobs. Actually, it's a great model's shape I made so that I would have less mod's to make when buying prim clothing. My shape represents "small" whereas more full figure shapes like Kooka's will be designated as "medium." This just means you have breasts c-cup or larger and a lush bottom with wider hips.

Hope you enjoy and look for my past gowns to be released very soon in Medium sizes as well (they are all small for now).

Hugs,
DaeDae